Fuji Launches Norcom Straight
Philadelphia, PA (May 1, 2013) – After more than three years in development, Fuji Bikes is proud to announce the global launch of its next-generation Tri/TT bike: the Norcom Straight.
Presented to members of the press, dealers, and distributors at launch events across the world – Boulder, Colorado (USA); Lynbrook, Victoria (Australia); Taichung, Taiwan; Osaka, Japan; and Mutlangen, Germany – Fuji’s Norcom Straight website, www.fitcomesfirst.com, went live to the public at 12:00 a.m. EST Wednesday after a month-long lead-up of sneak peeks and teaser videos.
“The Norcom Straight represents the pinnacle of Fuji innovation, design, and engineering; and we’re a brand that’s been around for more than a century,” explained Fuji VP of Marketing Karen Bliss. “We’re proud to introduce one of the fastest bikes in the world, as proven by our trips to the A2 Wind Tunnel. But most importantly, the Norcom Straight offers more positioning options than any other superbike out there because we believe that if speed is the goal, fit comes first.”
With its focus on fit, Fuji set off on the quest for maximum adjustability, so that the world champion time trialist, the age group triathlete, and everyone in between would be able to find their perfect position.
“The more positioning options offered, the more a rider is able to dial-in their most aerodynamic position, find their optimal level of comfort, and increase their efficiency and speed,” explained Fuji Senior Road Product Manager Steven Fairchild, who designed the Norcom Straight. “We’ve created a bike that fits to the rider, rather than forcing the rider to fit to the bike.”
Offered in 5 different frame sizes ranging from the S (49cm) to 6’5″ Fuji triathlete Matty Reed’s XL (57cm), one of the most unique features of the frame is a frame pocket engineered into the head tube that allows for up to135mm of cockpit height adjustability: The stem can be slammed within the pocket for an ultra-aggressive position or mounted on stacked, custom-designed spacers that fit directly within the pocket for a more upright position.
Fuji collaborated with the product engineers at Oval Concepts to develop an integrated, 3D-forged stem optimized for the Norcom Straight. Offered in 6 lengths and two angle options that can be mounted in a positive or negative rise, there are a total of 24 possible stem positions on the Norcom Straight.
Add in the UCI-compliant Oval Concepts 960 aero base bar spec’d on the top-of-the-line 1.1 with 3 different arm rest width options, 5 different arm rest cup rotational positions, and 4 different riser height options, and there are a total of 60 arm rest positions possible.
And to round out the adjustability, the Norcom Straight’s integrated 400mm seat post offers 180mm of adjustable seat height and 70mm in fore/aft movement – which equates to a range of effective seat tube angles from 74° to 81°.
Once optimum fit was achieved, Fuji turned its attention to speed and performance – making its way to the A2 Wind Tunnel in North Carolina, where it tested, refined, and tested some more evolutions of Norcom Straight RPT samples and prototypes. Interchangeable modular pieces and yarn test analysis led to aerodynamic features such as an internal seat bolt clamp, TRP aero TTV brakes positioned at the rear of the fork on the trailing edge of the airfoil, and a contouring of the seat tube/seat stay junction. The final result: one of the fastest bikes in industry that’s 18% faster across the most common yaw angles than Fuji’s previous Tri/TT platform: the D-6.
For performance, stiffness is one of the Norcom Straight’s greatest assets. The new Tri/TT machine utilizes RIB technology, a patented technology used in Fuji’s SST, Supreme, and Track Elite series: A reinforcing rib runs the length of the downtube and fork, providing exceptional stiffness that translates into superior steering precision in the fork and extraordinary power transfer in the downtube. Coupled with its press-in BB86, the Norcom Straight boasts stiffness unparalleled in a Tri/TT platform.
Lastly, the Norcom Straight features horizontally-adjustable vertical dropouts that eliminate the typical mechanical frustrations of Tri/TT bikes. Release the quick-release; pull the derailleur back; and watch the wheel fall right out – a huge time-saver in a race wheel-change situation. With the horizontal adjustability, a rider can fine-tune the bike’s wheel base and further improve aerodynamics through control over how far the rear wheels tucks up beneath the seat tube.
For the 2013 season, Fuji’s sponsored triathletes Matt Reed, Cam Dye, and Sara McLarty will race the Norcom Straight, along with Fuji-sponsored pro team NetApp-Endura – who will debut their new TT machines at the upcoming Amgen Tour of California. Cam Dye rode this weekend’s St. Anthony’s Triathlon aboard his Norcom Straight stealth model and posted the race’s best bike split – by nearly a minute.
Watch the Norcom Straight Launch Video below, and visit www.fitcomesfirst.com to learn more.
Find out how the Norcom Straight got its name:
The Norcom Straight will be at TriJungle in Summer 2013.
2750 SW 26 Ave
Miami, FL 33133