TriJungle Blog

Fuji Launches the new Norcom Straight Tri Bike

Fuji Launches Norcom Straight

Fuji Norcom Straight Tri Bike with Cam Dye

Fuji Norcom Straight Tri Bike with Cam Dye

Philadelphia, PA (May 1, 2013) – After more than three years in development, Fuji Bikes is proud to announce the global launch of its next-generation Tri/TT bike: the Norcom Straight.

Presented to members of the press, dealers, and distributors at launch events across the world – Boulder, Colorado (USA); Lynbrook, Victoria (Australia); Taichung, Taiwan; Osaka, Japan; and Mutlangen, Germany – Fuji’s Norcom Straight website,, went live to the public at 12:00 a.m. EST Wednesday after a month-long lead-up of sneak peeks and teaser videos.

“The Norcom Straight represents the pinnacle of Fuji innovation, design, and engineering; and we’re a brand that’s been around for more than a century,” explained Fuji VP of Marketing Karen Bliss. “We’re proud to introduce one of the fastest bikes in the world, as proven by our trips to the A2 Wind Tunnel. But most importantly, the Norcom Straight offers more positioning options than any other superbike out there because we believe that if speed is the goal, fit comes first.”

With its focus on fit, Fuji set off on the quest for maximum adjustability, so that the world champion time trialist, the age group triathlete, and everyone in between would be able to find their perfect position.

“The more positioning options offered, the more a rider is able to dial-in their most aerodynamic position, find their optimal level of comfort, and increase their efficiency and speed,” explained Fuji Senior Road Product Manager Steven Fairchild, who designed the Norcom Straight. “We’ve created a bike that fits to the rider, rather than forcing the rider to fit to the bike.”

Fuji Norcom Straight New Tri Bike

Fuji Norcom Straight New Tri Bike

Offered in 5 different frame sizes ranging from the S (49cm) to 6’5″ Fuji triathlete Matty Reed’s XL (57cm), one of the most unique features of the frame is a frame pocket engineered into the head tube that allows for up to135mm of cockpit height adjustability: The stem can be slammed within the pocket for an ultra-aggressive position or mounted on stacked, custom-designed spacers that fit directly within the pocket for a more upright position.

Fuji collaborated with the product engineers at Oval Concepts to develop an integrated, 3D-forged stem optimized for the Norcom Straight. Offered in 6 lengths and two angle options that can be mounted in a positive or negative rise, there are a total of 24 possible stem positions on the Norcom Straight.

Add in the UCI-compliant Oval Concepts 960 aero base bar spec’d on the top-of-the-line 1.1 with 3 different arm rest width options, 5 different arm rest cup rotational positions, and 4 different riser height options, and there are a total of 60 arm rest positions possible.

And to round out the adjustability, the Norcom Straight’s integrated 400mm seat post offers 180mm of adjustable seat height and 70mm in fore/aft movement – which equates to a range of effective seat tube angles from 74° to 81°.

Once optimum fit was achieved, Fuji turned its attention to speed and performance – making its way to the A2 Wind Tunnel in North Carolina, where it tested, refined, and tested some more evolutions of Norcom Straight RPT samples and prototypes. Interchangeable modular pieces and yarn test analysis led to aerodynamic features such as an internal seat bolt clamp, TRP aero TTV brakes positioned at the rear of the fork on the trailing edge of the airfoil, and a contouring of the seat tube/seat stay junction. The final result: one of the fastest bikes in industry that’s 18% faster across the most common yaw angles than Fuji’s previous Tri/TT platform: the D-6.

For performance, stiffness is one of the Norcom Straight’s greatest assets. The new Tri/TT machine utilizes RIB technology, a patented technology used in Fuji’s SST, Supreme, and Track Elite series: A reinforcing rib runs the length of the downtube and fork, providing exceptional stiffness that translates into superior steering precision in the fork and extraordinary power transfer in the downtube. Coupled with its press-in BB86, the Norcom Straight boasts stiffness unparalleled in a Tri/TT platform.

Lastly, the Norcom Straight features horizontally-adjustable vertical dropouts that eliminate the typical mechanical frustrations of Tri/TT bikes. Release the quick-release; pull the derailleur back; and watch the wheel fall right out – a huge time-saver in a race wheel-change situation. With the horizontal adjustability, a rider can fine-tune the bike’s wheel base and further improve aerodynamics through control over how far the rear wheels tucks up beneath the seat tube.

For the 2013 season, Fuji’s sponsored triathletes Matt Reed, Cam Dye, and Sara McLarty will race the Norcom Straight, along with Fuji-sponsored pro team NetApp-Endura – who will debut their new TT machines at the upcoming Amgen Tour of California. Cam Dye rode this weekend’s St. Anthony’s Triathlon aboard his Norcom Straight stealth model and posted the race’s best bike split – by nearly a minute.

Watch the Norcom Straight Launch Video below, and visit to learn more.

Find out how the Norcom Straight got its name:

The Norcom Straight will be at TriJungle in Summer 2013.

2750 SW 26 Ave
Miami, FL 33133

Fuji Signs Cameron Dye

Fuji Signs Cameron Dye

Philadelphia, PA (April 18, 2013) – Fuji Bikes is proud to announce its 2013 sponsorship of professional triathlete Cameron Dye, who is coming off the best season of his career: 6 wins, 6 Top-10s, and the prestigious Race the Toyota Cup series title. In recognition of his outstanding season, Dye was named 2012 Non-Olympic/ITU Triathlete of the Year by USA Triathlon.

Cameron Dye signs on with Fuji Bikes

Cameron Dye signs on with Fuji Bikes

For the 2013 season, Dye will race the Norcom Straight: Fuji’s next-generation Tri/TT bike launching May 1st.

“Fuji approached me at the end of last year about switching over (from sister-brand Kestrel) to help them launch their new TT bike, and it was an opportunity I couldn’t pass up,” said Dye. “They’ve proven they can make a great bike in the D-6, and this one’s going to be even better.”

Dye is currently training on a prototype of Fuji’s new Tri/TT machine that he will race at St. Anthony’s Triathlon on April 28th. He will unveil his official Norcom Straight – for which he designed the colorways – a week later at Rev3 Knoxville on May 5th.

His black, white, and silver model will be available in Fuji’s 2014 model lineup as the Norcom Straight 2.5, spec’d with Shimano 105.

Of the prototype he’s been riding, the 28-year-old Boulder native said, “It’s light; it’s super-stiff; and it has the adjustability that lots of TT bikes just don’t have. It will provide any rider, at any distance, a great ride – whether it be me trying to throw down a 52-minute 40k or someone trying to ride 6 hours in an Ironman.”

After turning pro in 2006, Dye’s breakout year came in 2010. With his 2010 victory at St. Anthony’s Triathlon, Dye – along with his blonde, curly locks and his signature style of demolishing the field on the bike – made his presence known. Deemed an up-and-comer storming onto the tri scene, Dye tallied two wins and five podiums in 2011.

Moving into 2013, new designations for the 2012 Toyota Cup Champion include “Triathlete of the Year” and “master of the non-drafting Olympic distance”(Slowtwitch).

Enter the Norcom Straight.

“Knowing what I was able to do last year, I’m stoked to be able to get off the front and do bigger and better things on this bike,” said Dye.

“In just his 6-year career, Cam’s accomplishments are huge,” said Fuji Sponsorship Manager Milay Galvez. “He’s such a strong cyclist, capable of dominating a field on the bike and never looking back. We truly can’t wait to see what he’s going to do on the Norcom Straight.”

Stay tuned for Norcom Straight Teaser Video #2, debuting tomorrow – featuring Cam Dye.


Established in 1899, the Fuji brand is one of the oldest surviving bicycle brands in the world. Guided by three core principles – strength, heritage, and craftsmanship – Fuji’s steadfast philosophy in utilizing the most advanced technology and incorporating elite athlete input into its high-performance products has enabled the brand to endure while others have faltered. Fuji offers a complete line of premium bikes – road, specialty, mountain, women’s, kids, urban, transportation, comfort, and cruiser – through its network of specialty bicycle retailers across the globe. To learn more, please visit

Source: Advanced Sports News
Photo by John Schnack Photography


2750 SW 26 Ave
Miami, FL 33133


Matt Reed Meet & Greet at TriJungle

Meet Pro Triathlete Matt Reed this Friday at TriJungle.

This Friday, April 5th, we will once again have the pleasure of having Matty Reed Fuji Sponsored Pro-Triathlete at our store for a meet & greet event with our customers.

We have previously had Matty at TriJungle last year in October and it was a very informative pleasant talk. Matty talked to us about training, nutrition, his Boom Yogurt Bar in Boulder, CO and much more. Everybody enjoyed the evening and hoped we would have him visits us again soon.

Matty Reed with one of our team athletes last year at TriJungle

The time is here! Matty will share another evening with us at TriJungle. He is coming for this week’s big race in South Florida: Nautica South Beach triathlon. We will be discussing the race, his preparation for it and much more. Hope you can join us.

Schedule of events:

5:30pm – Nautica Pre-Race Clinic presented by USA Triathlon Certified Coaches
6-7pm – Drinks & Mingle at TriJungle
7pm MATTY REED Presentation

This are all FREE EVENTS and everyone is welcome.

Matt Reed Schedule of Events

About Matt Reed:

  • Name: Matthew John Reed
  • Birthdate: November 8, 1975
  • Height: 6 feet, 5 inches
  • Nickname: Boom Boom
  • Place I call home: Boulder, Colorado
  • Born: Palmerston North, New Zealand
  • Married: to Kelly Reed (Rees)
  • Kids: Lachlan (boy) & Peyton (girl)
  • Pets: 2 Weimariners (Storm, Ashton)
  • Dream of winning: World title and Olympic Gold
  • Biggest Misconception: I am not quiet.
  • Favorite drink: skinny latte extra hot
  • Favorite food: anything at Thai Classic (San Luis Obispo)
  • Favorite workout: Run: 25 X 400 meter on the track, Bike: 5 x Hill reps up lee hill/back of olde stage
  • Favorite race: Bellingham Triathlon (I love hills!)
  • Favorite training grounds: Leysin, Switzerland
  • Favorite shopping: Union Square San Francisco
  • Favorite store: Design Within Reach and Diesel
  • Proudest moment: Winning the US National title first attempt and being sick doing it
  • Another Proudest Moment: Being a dad to Lachlan & Peyton.
  • Best thing about 2009: Being consistent and 8 wins. 2010 goals are to go better.
  • What keeps me going: Challenge of triathlon and goals of consistency and domination.
  • Gives Credit to: My family, my sponsors, Sutto, and true friends over the years.

Matt Reed Fuji Sponsored Triathlete (Photo by

Follow Matty on Twitter at @boomboomreed

See you Friday!

Thank you

 TriJungle logo Magui Martinez-Pena
 Magui MArtinez-Pena USAT Certified Triathlon Coach USA Triathlon, Level 1 Certified Coach
USA Track & Field, Level 1 Certified Coach
Dave Scott-Team In Training, Certified Triathlon Coach
2750 SW 26 AveMiami, FL 33133

P 305-460-9980
F 305-460-9979
TriJungle,Your Ultimate Source for Triathlon Gear and Expertise

A big addition to the TriJungle family, Andre Quirino.

Dear TriJungle’s Friends & Family,

TriJungle has been growing slowly and steady for the last 4 years since I started it back in 2008. We went from a 1-employee online store only in a small wearhouse in Kendall, to a Coconut Grove retail store that keeps expanding and growing every day.

New for 2012 was the addition of bicycles to our already complete line of triathlon and cycling apparel, accessories and gear. With our growth we are also expanding our team, and I am very happy to announce our new team member, coming on board as a Managing Partner, Andre Quirino.

Many of you probably already know Andre from the South Florida cycling industry (or from biking in Key Biscayne!), and most recently from where he worked as a race director.

Andre will be a great addition to our team with his 18 years of experience in the bicycle retail industry. Andre is also a BikeFit certified fitter and USA Triathlon certified race director.

I wanted to share with all of you Andre’s own words about this new adventure:

 “Hello All,

I am pleased to announce that as of October 15th I will be starting to work as a Managing Partner of TriJungle and As most of you know I have been in the bicycle retail industry for over 18 years and I will be adding my experience and the know-how to the already established TriJungle.

TriJungle is relocating to a much larger location (to be announced in the coming week) to accommodate our new bicycle lines and our full line of cycling and triathlon apparel and a complete line of accessories as well as nutrition.

One of our goals for 2013 is to be more involved with the cycling community as well with the triathlon races and charity rides.

Please make sure follow us on Facebook and Twitter

Andre Quirno”

Andre Quirino Managing Parnter at TriJungle

Andre Quirino Managing Parnter at TriJungle

Make sure to stop by our store to say hi to Andre. We are located at 2829 Bird Ave, Coconut Grove. You can now reach him at .

Thanks to all of you for your support through the years, we hope to continue making TriJungle better every day for you!

Thank you,

Magui Martinez-Pena
TriJungle Owner/President
Ph. 305-460-9980

Fuji’s Haskins Crowned 2012 Champion

Sarah Haskins Crowned 
Race to the Toyota Cup Champion!
Sarah Haskins FUJI Sponsored Triathlete

Sarah Haskins and her Fuji D6 Special Edition

Source: FUJI News | Photo by Nathan Kortuem

Fuji‘s Sarah Haskins capped off a phenomenal season Sunday with her 8th victory of the year at Dallas’ Toyota U.S. Open Triathlon, a gutsy victory that clinched her second consecutive series title in the prestigious Race to the Toyota Cup.

Sarah was first out of the water with a 23:44 swim, yet it was Alicia Kaye who stormed into the lead on the frigid 40k bike. But by Mile 3 of the run, an unrelenting Sarah had overtaken Kaye and charged ahead to the finish, breaking the tape with a 17-second margin of victory for a total time of 2:01:17.

In a season that featured both her 4th consecutive Life Time Chicago Tri title and 4th consecutive Life Time Tri Minneapolis title, Sarah dominated nearly every race she entered – going 6 for 7 in Toyota Cup events, collecting 73 points, and winning by an 11-point margin over the best female triathletes in the country.

We couldn’t be more proud to be her sponsor, and we would like to wish the 2012 Race to the Toyota Cup Champion a huge congratulations from the Fuji family!


TriJungle Logo with tag








2829 Bird Ave #11
Miami, FL 33133


Ironman training: What it takes…

Some of you have been following Alessandra (one of  TriJungle‘s athletes) journey to her first Ironman. Her Ironman is this Sunday, August 26th in Penticton, Canada. We wish her all the luck in the world, but she doesn’t need it, she’s been training hard and getting ready for it.
Alessandra Castanho - TriJungle Triathlete
Here’s her latest update:
“Hello everyone,
Before heading to Canada, one last email to cross check these last 4 months of training. Most of you have asked me what it takes to train and endure such an intense workout. 
Well, it takes…
  • Long hours of training
  • Many miles of:

    • Swim – 59 miles
    • Bike – 1,462 miles
    • And run – 361 miles
  • Lots of calories burned – more than 72,000
  • …and many more to replenish your body :)
It takes…
  • Discipline
  • A lot of planning
  • Finding time to rest…
  • …and to your family and friends
It takes…
  • Willpower
  • A good coach
  • A fun team group
  • My family and great friends
All squared and my checklist is complete :) now it’s time to pack my bags and get ready for the greatest challenge. In 1975, while racing for the Ironam in Hawaii, Commander John Collins said: “Swim 2.4 miles! Bike 112 miles! Run 26.2 miles! (And) Brag for the rest of your life!” I like this Commander :)
I’ll report from Canada but you can also check the event, on August 26th, through the following link:
Look for videos and you’ll be able to follow the race :) search by last name Castanho or my bib # 2570 (it’s a good number!!); and remember it starts at 7 a.m. Pacific Time.
Thank you for your support helping raising funds for the Prostate Cancer Foundation (we’ve surpassed the goal!!). Thanks much for all the kind words and good energy!! And again and again thank you for being such an important part of this journey.
Much love,

Kestrel’s Potts Wins Ironman Lake Placid!

Source: Kestrel News

© Eric Wynn

With a dominant 45:10 swim, 4:42:43 bike, and 2:52:56 marathon, Kestrel’s Andy Potts won Ironman Lake Placid Sunday, tallying his 3rd Ironman title of his career, his 4th victory of the 2012 season, and a mind-blowing 30-minute plus victory margin. His winning time of 8:25:07 was just 2 minutes shy of the course record, and he set a new record in the 2.4-mile swim by 18 seconds.

Potts – who earned his 5th Escape from Alcatraz, 3rd Ironman 70.3 California, and 1st Ironman 70.3 St. Croix titles earlier this year – was particularly dominant on the bike, showing just how capable his Kestrel 4000 is of crushing the competition on the hilly, 3-loop course. Potts’ outrageously commanding victory brings the 2012 Kestrel 4000 Win Total to 11. Wow.

 © Eric Wynn

TriJungle – Miami’s Premier Triathlon Store
2829 Bird Ave, Miami, FL 33133

Official Kestrel Bicycle Dealer

Food for Thought and the Ironman

How do you keep your body functioning after a certain amount of hours of exercise? And how are you able to maintain the level of energy to prevent you from hitting the famous “wall”?

Hello, by now you know I’ve been training for my first Ironman distance. Besides being here, once again, to remind you about my fundraising, I would like to share some of my stories and also give you valuable information I’ve learned while training for an endurance event.

Today, the subject is food… with the busy training schedules and our daily activities, it’s hard to incorporate any kind of new routine. But one important element that can make or break you is the nutritionI think it took me about a whole year, and many races, between sprints and Olympic distances, for me to get my nutrition right; at least, for those specifics distances. Training for an Ironman it has taken more of my spare time and had me rewritten everything I knew about my body. Maybe not the whole thing, but quite a chunk!

For a long distance triathlon it’s crucial you train this fourth discipline. And this is why for the past 3 months I’ve been trying different options in order to get my body ready to store, fuel, and replenish when time comes. And, with the help of my IMmate and coach Andy Clark, I finally got it!

In one of our longest workouts, when I got to ride 4h30min and then run 1h30min, the master plan worked perfectly. During a workout as such, I had to consume 200 calories per hour. And if you have a sensitive stomach, like me, you probably understand why I had to divide into half hours. So, instead of waiting for the full hour, I ate in every 30 minutes 100 calories. And that was just food; I had also to think about the water intake, which I found out it had to be 1 bottle of 16-18oz per hour… and don’t forget the electrolytes!

So you might’ve been asking what kind of food I eat. Well, every person is different (from the other), but in my case, I have a mix of foods, which I’ll share with you for your own research:

1- CarboPro, which is very rich in, well, carbohydrates, has low sugar and it is gluten free (subject for another time).

2- EFS Liquid Shot, has very natural ingredients and it’s easy on my stomach too. EFS has lots of sugar, so I use it in the middle and towards the mid end of my workouts, when my sugar level is low and I need that boost to keep me going.

3- Perpetum Solids, from Hammer Nutrition, as the name hints you, is a source of energy for 2 hours to a longer workout. It has carbs but very little sugar. You don’t want all of your foods to carry loads of sugar.

This is just an example of nutrition that you could try. But what’s really important is that you do incorporate fuel into your training schedule.

And to your agenda, I ask you, please, remember that I’m doing this training as part of the Athletes for a Cure team, to benefit the Prostate Cancer Foundation and help fund-raising money for their research and fight against this terrible disease.

Check my webpage, donate and help me with this great cause:

And don’t forget checking your emails, where I’ll be coming back to report my journey to the Ironman finish line.

Thank you!

Alessandra Castanho - TriJungle Triathlete

Alessandra Castanho

Ale’s bio available at



Faster than Jason Bourne

After tonights track workout, where I got to train with “the boys” (Frank DiPadova, Michael Page and Timor), I remembered this event I think it would be appropriate to share with you. But, before, a little disclaimer: for those of you who are closer to me, you already know that I’m not a person of do and tell. I’m not competitive, except to myself, always trying to get better, to exceed my own expectations. But since this story is “cute”, I decided to share it with you.

Four years ago, I complete the Escape to Miami race. Inspired on the original Escape from Alcatraz, the Florida version takes you on a boat to a small island, where you’ll have to jump in the dark waters, swim to the island and wait until it’s time for a mass start. At that time, there was just the Olympic distance option – in the past two years, they added a sprint distance. But the Olympic you swim 0.9 miles, ride 24.8 miles and run 6.2 miles.

Alessandra & Magui at Escape to Miami 2008

A “veteran” in this race, my big challenge was to complete, for the first time, the entire race by myself! In the past years, I had competed together with my friend, and Trijungle owner Magui Martinez-Pena, on a relay team, where I only had to ride the bike portion. The other “surprise” of the race, was that without knowing, I was racing against Matt Damon. I’m mean, not exactly against him, because he was part of a relay team, where he only had to run the 10km, 6.2 miles.

Anyway, to make the long story short, the next day, while reading the newspaper, I was not only surprised to learn about his presence, but also to realized that I had run 10 minutes faster than Matt Damon!! And mind you, he had JUST ran the 6.2 miles… which leads me to believe that I could run after Matt Damon and actually catch him. But, you see, I’m single, not desperate!! So rest a still, Matt Damon, I’m not going after you.

From that race, I take with me this mantra, that I will use during my up coming Ironman race: “I’m faster than Jason Bourne!” …The End.

Ale and Magui at Trilogy Triathlon 2012

So I ask you: have you donated today? See the link and make your pledge to this great cause:
And please spread the word, and remember that every single dollar counts.

Thank you!

Alessandra Castanho
TriJungle / Alien Endurance Elite Athlete

IM Journey: When Jupiter was just a distant planet

A friend’s husband once told her: “if you need a Garmin to run, you’re jogging too far for too long!” Oh things triathletes’ partners don’t quite grasp… The gadgets, the new clothes, an upgraded bike, the long hours of training, just like the ones scheduled on a long distance triathlon planning.

A couple of weeks ago, Frank, my teammate and Ironman partner, came up with this idea of riding up North, in the West Palm Beach County: Jupiter. The thought of reporting that to my parents made me laugh… they already know I’m always riding long distances, but to Jupiter seemed like a mission I would have to fully explain.
Well, it was in fact simple to understand: in our IM (short for Ironman) schedules we had 4 hours and 30 minutes ride, followed by a 15 minutes transition run. Unfortunately, Miami it’s not the friendliest place for us, triathletes, riders or even runners; people are just bothered by us. But that’s another subject for later…
So we gathered more teammates, and three different options: you could ride 30 or 50 miles or just follow the IM plan and stick around for the 4 plus hours on the saddle. It was a beautiful day and nice ride, one of those that makes you realize why you’ve started this journey. We saw beautiful homes, a lighthouse, the different shades of the ocean, and drivers sharing the rode… which now makes me pause and realize Jupiter is indeed out of this world!!
Please remember I’m doing this training to benefit the Athletes for a Cure team, and help fund raising money for the research and fight against the Prostate Cancer.  So, please check my webpage Alessandra Fundraising Page  and help me meet my goal. And don’t forget checking this blog, where I’ll be coming back to report my journey to the Ironman finish line.

Alessandra Castanho - TriJungle Triathlete

Alessandra Castanho
TriJungle / Alien Endurance Elite Athlete